Collateral / Campaign / Branding / Book / Illustration

Larry H. Miller built his companies on sound business principles and strong relationships. After his passing in 2009 his family and the Group of Companies carried on that legacy and continued to grow. As more entities and dealerships were acquired they wanted to make sure that those new LHM employees also understood those principles in order to maintain their high level of professional ideals and customer care.

Who We Are—the Group’s new mission, vision, values, and guiding principles canon—was presented in a company-wide broadcast in the spring of 2015. At the conclusion this small companion book was handed out to nearly 10,000 employees in seven states.

With a wonderful tactile feel, handy size, beautifully illustrated metaphors, and unique folds this engaging piece has become a valuable teaching and reference tool that is still in use today.

Design and Art Direction: Brian McDonough
Writing: Brooks Briggs, Jack Sanford, Bryan Miller, Andrew Johnson, Robert Bell
Illustration: Mark Smith