Brian McD SLC

Freelance Art Director / Senior Designer: April 2020 - Present

Currently working with various companies and agencies on identity, brand development, and website projects

Saxton Horne Communications

Creative Director, Design Director, Senior Art Director: December 2010 – March 2020

Hired design team members, defined roles, and conducted yearly performance reviews

Led three teams of art directors and designers to support the branding, marketing, and new business efforts of entities within and outside of the Larry H. Miller Group of Companies

Furthered the development, quality, and execution of the creative work, mentoring, and pitching new business

Advanced message development, campaign concepting, TV storyboards, digital ads, direct mail, contests, and promotions with the creative team for automotive dealerships in several western states

Framed a structure for creative toolkits to support the consistency of campaigns in key social channels

Directed and assisted in the production of regional TV spots and internal Larry H. Miller company presentations

Crux & Gage

Partner, Design Lead: May 2010 – December 2010

Consulted with businesses about their brand and digital presence

Created the visual components of the company identity

Provided client design work prescribed through our consulting services

BOWG, Rare Method

Graphic Designer, Senior Graphic Designer, Design Director: December 2003 – May 2010

Developed messaging and strategy for client campaigns and new business pitches

Created the look and feel for brand campaigns, identity systems, corporate collateral, book layout, packaging, and web design

Euro RSCG Tatham Partners, Axiom

Freelance Graphic Designer: October 2003 – December 2003

Provided design services for the digital and traditional ad departments at Euro RSCG

Created style guide patterns and packaging for the film, A Series of Unfortunate Events

A N D

Graphic Designer: April 1999 – September 2003

Developed identity, collateral, packaging, outdoor and retail displays, and tradeshow materials

Worked directly with print vendors from estimating to final production and delivery

Directed photographers on photo shoots in studio and on location