Utah Valley University Identity
Identity / Branding / Style Guide / Education
In the Spring of 2007, Rare Method was selected to help Utah Valley State College create a new identity as the school transitioned to University status July 1, 2008. Working in conjunction with the University Image Committee, President’s Council and University Board of Trustees over a six month period, this final set of marks was chosen to represent the University and its Athletic Department. UVU has come a long way since its inception as a small vocational school. Today, Utah Valley University has momentum and a reputation that is growing in stature exponentially, both in state, and on a national stage.
Creative Director: Jeff Olsen
Design and Art Direction: Brian McDonough
Writing: Eric White
In the Spring of 2007, Rare Method was selected to help Utah Valley State College create a new identity as the school transitioned to University status July 1, 2008. Working in conjunction with the University Image Committee, President’s Council and University Board of Trustees over a six month period, this final set of marks was chosen to represent the University and its Athletic Department. UVU has come a long way since its inception as a small vocational school. Today, Utah Valley University has momentum and a reputation that is growing in stature exponentially, both in state, and on a national stage.
Creative Director: Jeff Olsen
Design and Art Direction: Brian McDonough
Writing: Eric White
Copyright 2021 - Brian McDonough