Collateral / Packaging / Art Direction

Sumus Interactive asked if we could create a fun, unique, and 'interactive' piece of collateral that would provide potential new clients with an overview of their development process. Playfully illustrated by a Hollywood storyboard artist, the exaggerated step-by-step directions instruct and educate the recipient as they recreate their very own Sumus logo molecule.

Creative Direction: Scott Arrowood, Doug Dearden
Design: Brian McDonough
Writing: Amy Klinger, Christy Anderson
Illustration: Wayne Coe