Split Rock Custom Homes Identity
Identity / Branding / Collateral
After being recognized as the 2018 Utah Home Builder of the Year, Split Rock Custom Homes—a southern Utah home builder—knew it was time for a brand refresh. The difficulty of digging foundations in the lava fields south of Snow Canyon inspired the company name and is reflected in the new identity. With a new logo, color palette, photography, and collateral they were prepared to leverage the well-deserved recognition through the Parade of Homes season.
Design & Writing: Brian McDonough
Architectural Photography: Danny Lee, Alyssa Ence, Mykal Bush
After being recognized as the 2018 Utah Home Builder of the Year, Split Rock Custom Homes—a southern Utah home builder—knew it was time for a brand refresh. The difficulty of digging foundations in the lava fields south of Snow Canyon inspired the company name and is reflected in the new identity. With a new logo, color palette, photography, and collateral they were prepared to leverage the well-deserved recognition through the Parade of Homes season.
Design & Writing: Brian McDonough
Architectural Photography: Danny Lee, Alyssa Ence, Mykal Bush
Copyright 2021 - Brian McDonough